Honestly, I don't deviate to brighter, ostentatious lipsticks. I either go for nudes (harder to find for my skintone) or a deep, brick but classic red. I used Sweetheart by Revlon, Crush (repurchased) by Revlon, and Berry Smooch by Avon. Berry Smooch and Sweetheart look similar. However, I feel that since Sweetheart is a stain, it's complimentary for the faint of heart. While Berry Smooch is more "in-your-face".
Crush by Revlon is lovely as always, but I honestly prefer Sweetheart at the moment, due to the season and sheerness. Crush is more suitable for the colder months, with either a bronze smoky eye or a simple cat eye. Sweetheart compliments my skin, as I have more golden undertones. One problem that I have is that Berry Smooch by Avon dries out my lips and looks patchy after a few hours.